How would you convince your company to implement unit tests?

Scenario

Suppose you are working in a super cool company, your coworkers are great and your job is fulfilling, but your company doesn't implement unit testing as it doesn't see any benefit from a business point of view.

What would you do?

As the title asks, how would you convince your company unit tests are beneficial? Would you try to convince from a technical point of view or a business point of view?

It would be great to read your comment!! ☺️☺️☺️